In the Beis Nissan Sicha, the Rebbe cites Tanach as the original source for saying Yechi HaMelech. When one looks at the original source, it does not only say Yechi HaMelech, but it says Yechi HaMelech Shlomo, adding the name of the Melech. In our case, this would mean that we say Yechi HaMelech and the Rebbe’s name. Since, however, we do not pronounce the Rebbe’s name, [even when called up for an aliya to the Torah, the Rebbe is announced as Adoneinu Moreinu VeRabbeinu ben HaRav Reb Levi Yitzchak], the appropriate expression to use is Yechi HaMelech Adoneinu Moreinu VeRabbeinu.
It should also be pointed out that Yechi Adoneinu Moreinu VeRabbeinu is a phrase that Chassidim have been saying in the Rebbe’s presence for years. During every children’s rally, the children recited the 12 Pesukim and concluded with Yechi. The Rebbe heard the announcement and accepted it. After the Rebbe said to say Yechi HaMelech, it is inconceivable that it meant that it is no longer acceptable to say Yechi Adoneinu Moreinu VeRabbeinu. In fact, it was continued at the rallies after this Sicha.
The words LeOlam Vaed were added because LeOlam was originally used in reference to Dovid HaMelech when Batsheva proclaimed Yechi Adoni HaMelech Dovid LeOlam. The Rebbe refers to this in the Beis Nissan Sicha and in the Sicha of Parshas Toldos 5752 (Sefer HaSichos 5752, vol. 1, p. 133) where the Rebbe explains that Moshiach completes the reign of Dovid HaMelech. When the announcement of Yechi Adoni HaMelech Dovid LeOlam is made, the essence of Melech HaMoshiach is revealed. Only after this can Melech HaMoshiach be revealed through his activities.
The words Melech HaMoshiach are added to Yechi Adoneinu Moreinu VeRabbeinu according to the content of the Sichos of Beis Nissan and Toldos. These Sichos say that the words Yechi HaMelech are intended to bring about the revelation of Melech HaMoshiach and are the coronation of Moshiach. Therefore, the word Moshiach is added to the proclamation. The strongest endorsement that this announcement is proper is the fact that the Rebbe came out after davening, sometimes twice a day, sometimes more, and encouraged the singing of Yechi Adoneinu Moreinu VeRabbeinu Melech HaMoshiach LeOlam Vaed with all of his strength.
It is an Avoda which the Rebbe guided, encouraged and inspired us to do. Once Yechi Adoneinu Moreinu VeRabbeinu Melech HaMoshiach LeOlam Vaed was said in front of the Rebbe and he accepted it and encouraged it time and time again, nothing more is necessary to show that this declaration is appropriate and acceptable.
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